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PORTFOLIO
 

Please click Show more to see whole projects.

 

This project is a pitched rebrand of one of the few ice rinks in the greater Atlanta area. The new identity embraces the company's history, athletic members and The Cooler's mascot: the penguin. 

THE COOLER
REBRAND

 

Branding, Identity, Web

This project was created and developed during my time as a graphic designer on Payscape's marketing team. At the end of every year, a yearbook is created to emphasis the company's growth and success. It also serves to highlight the company's unique work culture.

THE PAYSCAPE YEARBOOK

 

Print, Graphic Design


FASHION WEEK
with FASHION ICONs

 

Inspired by fashion designers' sketches, drawings and concepts, this poster design aims to celebrate those behind the fashion scene. The original poster was done in 2013, but the work you see above is a redesign that was done in March 2016.

Illustration, Advertisement, Type

The packaging's illustration depicts a typical storybook nighttime scene, complete with an owl and a crescent moon. The color scheme gives off an inverted effect to further portray nighttime. 


FACIAL CLEANSER
PACKAGING

 

Illustration, Packaging

 
 
TYPE ANATOMY

 

The objective of this project is to create an appealling and compelling compostion of wordless letters. There were many restrictions placed on this assignment, the most challenging one was to create a label system that was secondary to the overall compostion. By using an orange and blue of the same hue, the label system became subtle enough to not distrupt the overall compostion.  

Type, Graphic Design

 
 
MOMA ADVERTISEMENTS

 

By combining iconic modern works with icons of Manhattan, this ad campaign aims to link famous works of art to the targeted audience's day-to-day life.

Type, Graphic Design

 
 
CORE SECURITY
INTERNSHIP

The pieces you see above were all done during the 2016 corporate rebrand at Courion, which is now called Core Security. During this time, I've had the pleasure of designing email advertisments, case study templates, as well as addtional brand collateral. 

Corporate Identity, Branding, Marketing, Advertising, Graphic Design

Thanks for viewing! 

© 2013-2019 by ALAA BELKASIM.

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